Date
April 2024
Type
label design and data visualization
Made with
JavaScript, p5.js, p5.brush.js
Replica
Replica is a fragrance line by Maison Margiela. It offers evocative and immersive scents inspired by life’s moments and locations.
Current Replica packaging
Concept
Replica perfumes are a unique concept: they represent the ephemeral quality of both scent and memories. The new label design highlights the brand’s concept through an abstract representation of scent traces.
The name of each scent is written following the traces, in a script font meant to highlight the personal aspect of each perfume.
Digital labels
Data Visualization
Each aspect of the design is carefully considered to illustrate each perfume’s scent and the memory it evokes.
Automated Generation
The label generator is linked to a Google spreadsheet, where new scents can be added and new labels are automatically generated.
label generator →spreadsheet →
Two Generators
For even more flexibility, the design shipped with a second generator that tests visual representations of new scents.
label generator 1 →label generator 2 →
Putting it all together
The original bottle was kept, with the new label design merging seamlessly with the organic materials.
